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How small southern films are quietly winning without stars or hype

New Delhi, July 9 -- Even as the Hindi, Tamil, and Telugu film industries reel under a lean spell, a clutch of small- and mid-budget films, particularly from the south, has helped the business stay af... Read More


Why the Indian music industry is unable to hold a tune

New Delhi, July 8 -- "We want to focus on other interests now. This just isn't working out," a senior executive at an entertainment company told Mint recently, resignation writ large in his voice. He... Read More


Actors ditch urban-centric films for mass-market genres after Covid

New Delhi, July 8 -- Actors primarily known for upmarket, slice-of-life urban-centric films are making a clear shift towards mass-market genres to appeal to a broader audience base as the movie busine... Read More


Bollywood scripts recovery with sequels and small-town strategy

New Delhi, July 7 -- After a lacklustre first half in 2025 with box office collections just crossing Rs.1,900 crore, the Hindi film industry is pinning hopes on a stronger second half. A packed releas... Read More


Movie promotions, fan theories and communities now have a new home: Reddit

New Delhi, July 6 -- Along with tried and tested models of engagement on Instagram, X (formerly Twitter) and Facebook, besides regular media interactions, print and television advertising, movie promo... Read More


Dharma Productions CEO Apoorva Mehta says his career was a 'happy accident'

New Delhi, July 4 -- Apoorva Mehta had no idea that a seemingly ordinary day back in class VI at Greenlawns High School in south Mumbai was going to set the course for the rest of his life. A student ... Read More


'Trash TV' takes off as audiences crave a peek into celebrity lives

New Delhi, July 4 -- Video streaming platforms are increasingly seeing returns from the specific sub-genre of reality shows that provide a sneak peek into celebrity lives and offer a sense of vicariou... Read More


Myntra aims to stream glamour through stories, stars and songs

New Delhi, July 4 -- Online fashion portal Myntra, part of Walmart-backed Flipkart Group, is sharpening its content-led commerce game with the launch of Glamstream, a shoppable lifestyle content desti... Read More


Mint Explainer: Can you trademark a military operation? The law behind 'Operation Sindoor' dispute

New Delhi, July 1 -- From 'Pulwama' to 'Covid-19', and now 'Operation Sindoor', India's trademark registry has repeatedly seen a rush of applications to commercialise national events, military operati... Read More


Never mind the movie - just get the popcorn! That's the latest audience trend at the cinema

New Delhi, June 30 -- Step into a multiplex these days and it would seem that the people have come there more for the popcorn and the fizzy drinks than to watch a movie. The F&B (food and beverage) b... Read More