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OTT Platforms Pivot: Short, sweet shows slowly replacing long, dark dramas

New Delhi, April 29 -- Streaming platforms are looking to drastically downsize their web shows, halving both episode duration and overall length as audience attention spans shrink and consumer demand ... Read More


Lights dimmed: Entertainment industry postpones live events following Kashmir terrorist attacks

New Delhi, April 29 -- The recent terrorist attack in Kashmir's Pahalgam has cast a sombre shadow over the entertainment world, prompting widespread cancellations and postponements of high-profile liv... Read More


OTT platforms gain ground in India, but YouTube's dominance endures

New Delhi, April 25 -- YouTube continues to dominate India's online video market. Despite a proliferation of premium streaming services, the Google-owned platform commanded a staggering 92% of all vid... Read More


These small towns are turning into growth engines for live events

New Delhi, April 24 -- The live events industry that saw a gradual recovery after the covid pandemic is witnessing significant draw from smaller venues in Tier 2 and Tier 3 markets. Industry experts ... Read More


Opportunity for Indian films as China curbs Hollywood imports amid tariff war

New Delhi, April 21 -- Indian films could benefit from a new window of opportunity in China, which said it would restrict imports of Hollywood movies in retaliation for US President Donald Trump's esc... Read More


Where comedians fear to tread: Backlash worries prompt self-censorship, legal vetting of content

New Delhi, April 21 -- Stand-up comedians, digital creators and social media influencers are treading with extreme caution these days. The restraint comes after recent controversies involving Kunal Ka... Read More


OTT Monetization Model: Where paywalled content piggybacks ad-led shows

New Delhi, April 16 -- Ad-supported, free-to-watch shows such as Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash when they dropped on the streaming platform over the past two mo... Read More


OTT Monetization Model: Where paywalled content rides reach of ad-supported show

New Delhi, April 16 -- Ad-supported, free-to-watch shows such as Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash when they dropped on the streaming platform over the past two mo... Read More


Written off the page: Why Bollywood's screenwriters are struggling to earn a living

New Delhi, April 15 -- Close to intermission, a particularly intense sequence plays out in Superboys of Malegaon, a coming-of-age drama based on the real-life story of a bunch of amateur filmmakers se... Read More


Producers partner big studios to revive popular franchises amid box office slump

New Delhi, April 15 -- Cash-strapped local producers grappling with extreme uncertainty at the box office are now turning to bigger studios to partner on their oldest, most popular IPs (intellectual p... Read More